Chief Creative Officer
As CCO of TBWA\WorldHealth, Jonathan challenges the orthodoxies and tropes that diminish consumer health. Clients ask Jonathan for "an Apple," "a Gatorade," "an Airbnb," so he spends every waking moment moving their brands to bigger, more compelling, more daring places.
Jonathan's commitment to disruptive narratives has served brands well throughout his career. At Merkley+Partners, his Lipitor “Numbers” campaign was the first integrated DTC work ever to win gold at The One Show, and Adweek called the TV “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative (Clio, Effie, Webby, DTC National) for a host of premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer, and Unilever. Most recently at Evoke Health, that infusion of radical creativity helped transform an under-the-radar digital shop into a full-service player of renown.
When not trying to unleash the awesome in companies and brands, Jonathan tries to sleep around the schedules of his wife, Katie, their 7-year-old, Joshua, and 5-year-old twins, Zoe and Dean.