Omnicom Health Group Launches TBWA\WorldHealth, combining Corbett, LLNS, and TBWA global healthcare offices into single integrated offering
Industry Veteran, Sharon Callahan, to Head Unit
New York, April 7, 2016 – Responding to growing opportunities in the healthcare sector, Omnicom Health Group today announced that it is combining two of its healthcare agency icons, LLNS and Corbett, under the TBWA\WorldHealth brand. This move significantly expands the agency’s scale and scope, and deepens its commitment to “disrupt” healthcare using TBWA’s proprietary creative engine, Disruption®.
Both LLNS and Corbett will now become TBWA\WorldHealth, with the company headquartered in New York, and with offices worldwide. Industry leader Sharon Callahan has been named CEO. Robin Shapiro, formerly president of Corbett, will serve as Group President, North America, with additional management drawn from Corbett, LLNS and TBWA\WorldHealth.
“TBWA\WorldHealth is the newest integrated global network within Omnicom Health Group,” said Ed Wise, CEO of the Group. “Healthcare is transforming before our eyes, and it’s ripe for an agency that has a confident point of view about how to communicate around 21st century healthcare. TBWA\WorldHealth enhances Omnicom Health Group’s ability to serve this dynamic marketplace. The addition of this world-class global network reinforces why we’re the largest, most complete communications group in the world dedicated to health and well-being. With TBWA\WorldHealth, we have an unmatched ability to reach professionals, patients, payers, and other health stakeholders in a coordinated way.”
According to a recent report from Deloitte, health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2 percent a year in 2014-2018 to $9.3 trillion. “What’s exciting is that interest in health and wellness is also creating opportunities for communications in adjacent categories like food, beauty, technology, and retail,” said John Wren, President and CEO, Omnicom Group. “The formation of TBWA\WorldHealth creates new possibilities for us to serve more clients at the convergence of healthcare.”
The newly combined TBWA\WorldHealth offers clients significantly greater scale and resources. The agency will strengthen its presence in New York, while adding full-service offices in Chicago, San Francisco and Irvine, California to complement existing TBWA\WorldHealth offices in London, Paris, Hamburg, Istanbul and Mexico City. While maintaining their local market strengths, TBWA\WorldHealth offices will be linked by TBWA’s culture of innovation.
“TBWA\WorldHealth is committed to bringing Disruption® to healthcare,” said Ms. Callahan. “Our clients are increasingly looking to break with the status quo and create advertising that is more creative, personal and human. Combining the deep scientific heritage of Corbett and LLNS with the breakthrough creative and global reach of TBWA will enable us to help clients solve their most complex communications challenges.”
In addition to her role as CEO of TBWA\WorldHealth, Ms. Callahan will also continue to serve as Chief Client Officer of the Omnicom Health Group. With 30 years of healthcare experience, Ms. Callahan previously served as CEO of LLNS, and as president of the Healthcare Businesswomen’s Association, the industry’s largest professional organization, in 1997 and 2005. She currently sits on the boards of the Medical Advertising Hall of Fame, the Arthritis Foundation, Women Against Alzheimer’s, and is the Executive Committee Chair of the Coalition for Healthcare Communications.
About Omnicom Group Inc.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
About Omnicom Health Group
Omnicom Health Group (www.omnicomhealthgroup.com)
is a global collective of communications companies with more than 3,200
dedicated healthcare communications specialists. It provides marketing services
to the health and life-science industries through a combination of specialized
agencies, customized client solutions, and collaborations with other Omnicom
network agencies. Organized around four customer groups—healthcare
professionals, patients, payers, and medical, evidence and regulatory
stakeholders—Omnicom Health Group serves more than 100 clients in over 55
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brand it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GoDaddy, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.
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