Managing Partner, TBWA\WorldHealth
Kristen’s unique multi-disciplinary background and skillset — in professional promotion, digital strategy, and medical education — has allowed her to serve clients in a global brand stewardship role, —building strong relationships with partner agencies and putting the brand first in all engagements. Her brand leadership experiences range from launching first-in-class products and
marketing in specialty categories, to positioning late-entrant products and
exploring differentiation for parity agents. She was a key contributor to the launch of both Sovaldi and Harvoni, both of which shattered records for
pharmaceutical launch performance. Prior to her tenure in pharmaceutical
marketing, Kristen received a B.S. in Biology and B.A. in History of Science and Medicine from Yale University, and worked as a research scientist with a focus on endocrinology.